The Christmas Jumper Epidemic: Why It’s Time to Rethink Holiday Knitwear
Caitlin McCrackenShare
Hey everyone! Christmas is just around the corner- how did that happen? Before the big man comes, I thought I'd share some of my thoughts on the iconic Christmas jumper!
“Has anyone seen my Benetton jumper?” - a question my mum asks every winter. And of course, we know exactly which jumper she means.
Every year, without fail, she pulls out the same oversized wool Benetton knit she’s had for almost thirty years! It’s not a novelty Christmas jumper, and it doesn’t light up or sparkle. But she loves it. Don’t get me wrong, my mum enjoys a bit of festive fun and has her fair share of quirky jumpers, but nothing makes her feel more special than her Benetton jumper.
That jumper says so much about what’s missing from most wardrobes today.
Each December, rails of glittering acrylic jumpers appear overnight, covered in sequins, slogans, and snowmen that lose their charm as soon as the holidays end. They’re fun for a moment, but most are worn once, shed microplastics when washed, and end up in landfill by January.
It’s what I’ve come to think of as the Christmas Jumper Epidemic - a season of quick laughs and even quicker fashion.
The Problem with Fast-Fashion Festivity
The average mass-produced Christmas jumper is made from synthetic fibres like polyester or acrylic. They’re cheap to produce but costly to the environment, releasing microplastics into waterways and lingering in landfills for decades.
They’re designed for a single wear, not for a lifetime.
Fast fashion thrives on novelty, but true style, like my mum’s Benetton knit, thrives on familiarity. The pieces we return to year after year become part of our story.
A Different Kind of Festive Spirit
A handcrafted wool sweater doesn’t need sequins or slogans to make a statement. Its beauty is in its simplicity in the natural texture, warmth, and craftsmanship behind it.
Every Caitlin McCracken Knitwear piece is made from 100% natural Donegal wool, spun with care and crafted to last for many winters to come.
When you choose quality over novelty, you’re choosing something that feels even better with age - a future heirloom rather than a throwaway trend.
Thoughtful Alternatives to the “One-Season Sweater”
If you still love the idea of festive dressing, there are ways to keep the tradition alive without the waste:
- Choose timeless designs in rich winter tones like forest green, deep red, or cream.
- Layer with wool scarves or hats for a subtle seasonal touch.
- Gift sustainably made knitwear that can be cherished for years, not weeks.
By choosing pieces made with care, you give warmth, not just for the work Christmas party, but for many winters ahead.
A More Sustainable Celebration
Slow fashion isn’t about giving up fun, it’s about making joy last. The holidays are about connection, comfort, and care- values that align beautifully with sustainability.
So this year, avoid the Christmas jumper epidemic by pulling out your favourites, caring for them well, and investing in pieces that will still make you smile thirty Christmases from now.
Happy woolgathering,
Caitlin